Discussion in M5 Essay Example | Topics and Well Written Essays - 250 words

Discussion in M5 - Essay Example However, it helps in protecting it from moisture and dust particles that would otherwise penetrate easily. This package helps maintain high standards of hygiene between the period of production and consumption. Through packaging, the company gives their customers an assurance that the product is of high-quality. Marketing packaging on the hand ensures that the product looks presentable and attractive. Cadbury chocolate is packed using very attractive colored paper that attracts customer’s eyes. I found this color to be very appealing too and opted to purchase the product rather than other chocolates available. The coloring and names printed on the chocolate are effective in attracting customers. The term â€Å"Dairy Milk† particularly creates an impression that the chocolate has milk components and hence nutritious and sweet. The small chocolate picture is also a marketing tool. Some customers will purchase the product since the chocolate piece drawn appears to be sweet. This marketing packaging results into more purchases and thus creates a competitive advantage for the Cadbury chocolate (Stewart, 2011). I would recommend that industrial packaging of Cadbury chocolate product be improved by improvising a better package. For instance, they can introduce a carton box instead of a carton wrapper that can help protect the chocolate from breakage. This box should also be covered with a waterproof material so it will serve both purposes of protecting the chocolate from breakage and moisture. I would also recommend that marketing packaging be improved by including the nutritional benefits of the product on the package. They can also enlarge the chocolate image to make it more attractive and appealing to the eyes of the customer. They should reduce the wording and increase the pictures. Product pictures are more effective in marketing than

York and Sevilla Essay Example | Topics and Well Written Essays - 1500 words

York and Sevilla - Essay Example New York City boasts of numerous Air Trains that have full-time operation within the city. There are three main airports people tourists and public travelers use to fly across the city including JFK International airport. The Newark Liberty International airport is a key transport terminal. LaGuardia Airport is another transport terminal in New York. Air transport facilitates tourism industry within the city because it is relatively cheaper to fly across the city at only $5 while children under five years take it free. In addition, tourists who may wish to fly using private flight have only twenty-five minutes to move between Teterboro Airport and Midtown Manhattan. However, air transport in York city, particularly the public sector, may at times limit tourism activities due to frequent commercial air traffic, consequently leading to unwanted delays. Sevilla offers a many advantage to tourists of all walks who visit the destination. The Sevilla International Airport is 25 minutes away from the city’s center. The Airport helps in facilitating quick tourist movements in and outside the city. In addition, La Parra International Airport, located only 10km away from Jerez de la Frontera, offers relatively cheap flights for tourists to Sevilla. Most of the flights have WI-Fi access that enables tourists to browse through and access information while on board. However, most of the flight-service-offering companies are relatively expensive to the tourists. The city of New York mainly utilizes two rail stations found in Midtown, Pen Station on the west side and the Grand Central Terminal on the east side of the city. The stations enjoy services from many bus and subway lines that facilitate an exchange of travelers out and into the stations (Boniface & Cooper 2009, p. 282). The railway transport is a good supplement to other means of transport available in New York because it does not experience traffic congestions. In addition, rail transport offers